Patrick jackson public relations biography of albert

A Visionary In The Profession Of Public Relations

Learn more about Patrick Jackson at www.patrickjacksonpr.com

   Patrick Jackson was a founder of the firm Jackson Jackson & Wagner and a visionary in the field of public relations.

Early on in his work with Edward L. Bernays, Harold Burson and others, he recognized the powerful impact the profession could have on society by using behavioral-based strategies & techniques. Intuitively, he knew that building awareness and shaping public opinion were steps in the process … but that behavior change & reinforcement had to be the end goal.

   Pat was instrumental – through his writings, charismatic public speaking and one-on-one discussions – in influencing a whole generation of practitioners and moving the field from publicists to professionals.
Although Pat rarely liked to talk about himself, preferring always to listen to and learn from others (one of h