Asa g. candler biography

Asa Griggs Candler bought a beverage recipe in 1888 and built it into Coca-Cola, one of the world's most recognized brands.

A pharmacist turned entrepreneur, he combined marketing instincts with business acumen to transform a local tonic into a national drink.

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A $2,300 BET THAT PAID OFF

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In 1888, businessman Asa Griggs Candler paid $2,300 for the Coca-Cola recipe from John Pemberton.

Asa g. candler biography wikipedia

This investment—equivalent to $64,000 today—turned a local pharmacy drink into what would become the world's most recognized beverage brand.

Candler had already established himself in Atlanta's pharmacy business, operating a successful drugstore on Peachtree Street.

When he first tasted Pemberton's carbonated drink at his store counter, he noted its distinct taste, unlike anything on the market.

The drink sold modestly at first—about nine glasses per day at Pemberton's pharmacy.

But Candler recognized Coca-Cola was shelf-stab