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A new TVC for Etisalat Egypt by Tarek Nour Communications has launched across Egypt today. The campaign 30 seconds teaser published on 3rd of Feb drumming up for the full campaign reveal.
Notably, Etisalat [7ekaya] campaign marks first cooperation between TNC and Etisalat Masr.
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Driven by Consumer Insights
The Customer insight is the key-element in creating Etisalat latest campaign.
Featuring true stories to show-case intersection between the mobile operator customer service agents and customers complaints to feature the new package as a solution to end up all the suffering you face while you are using Etisalat competitors.
Customer insight used to understand and develop the idea behind the campaign as the ad set feature true stories collected from call centers to understand wha